Microsoft boosted the amount of free OneDrive storage for Office subscribers by a factor of 50 on Monday. The company announced that instead of 20 GB of cloud storage, users would now have 1 terabyte -- which is 1,000 GB -- of space to store documents, images and other data files. The new storage allotment is for consumers who buy Office 365 Home, Office 365 Personal, or Office 365 University.
So what can you do with that much space? To put it in perspective, Microsoft(s msft) said:
- 1 TB is equivalent to approximately 50,000 trees made into paper and printed
- 1 TB can store about 1,000 copies of the full edition of the Encyclopedia Britannica
- 1 TB can hold around 2,000 hours of audio recorded at CD quality
- 1 TB can remember roughly 8,000 times more data than the average human
Clearly, Microsoft is going after consumers who might be using alternative productivity suitesSOFTWARE and online storage providers. The biggest target is likely Google(s goog) which offers 15 GB of free storage to share between Google Drive, Gmail, and Google+ Photos; Google Apps users get 30 GB. Both are far cries from a terabyte however; that would cost $9.99 at today's current prices, for example.
It's a smart play by Microsoft to help fend off any consumers, even small business and schools, from moving away from Office. And it's not likely that most people will even come close to using a full terabyte of storage, so the cost to Microsoft won't be prohibitive.
How long before Google, and possibly others, bump up their storage limits? I don't think it will take long. Let's not forget that Google's I/O event is later this week; while this is mainly a developer event, Google execs will be on stage for all the world to see. That's the perfect time to make a pricing adjustment.