Dogecoin has Nascar, but now bitcoin has college football. ESPN Events is expected to announce today that the cryptocurrency will star in the new Bitcoin St. Petersburg Bowl, thanks to a three-year sponsorship from payment services provider BitPay. Bitcoin holders can use the currency to purchase tickets and concessions at the game. The bowl, formerly known as the Beef O'Brady's Bowl, will also have new conference affiliations, featuring one team from the Atlantic Coast Conference (ACC) and one from the American Athletic Conference. Tickets for the Dec. 26 game in St. Petersburg, Florida will be available through Ticketmaster or can be paid for with bitcoin through the bowl's site.