When I ask Kalanick if he agrees that Uber is Google-like in that they're both data-deterministic, he pauses for a moment, and then points out that Uber's task is much harder, because it is about "taking bits and translating them into atoms" and vice versa. Google, in other words, never has to worry about a search result getting stuck behind a trash truck. "The real world is a lot more complicated," he says.
My latest Technovore column in the latest issue of Fast Company.